Japanese vs English Pokémon cards: how the two markets differ

How Japanese and English Pokémon cards differ in print quality, gem rate, card backs and sets, and why the same card is priced differently in each language.

Assetra ResearchPublished 11 November 20265 sections
Japanese 1996
English 1999

The short answer

Japanese cards are printed first and usually to a higher standard, so they gem more often. English cards have the larger collector base. Neither is worth more as a rule: each language is its own market with its own population and prices.
In this article
  1. 01What is different about the cards
  2. 02Gem rate and population
  3. 03Which is worth more
  4. 04Cards that exist only in Japanese
  5. 05How Assetra treats language

01

What is different about the cards

JapaneseEnglish
ReleaseFirst. The game launched in Japan in 1996.Later. The English Base Set followed in 1999.
Card backThe original Pocket Monsters back until 2001, then a redesigned back.One back design since 1999.
Print qualityGenerally cleaner cutting and centering.More variable, most of all in the early years.
SetsSmaller sets released more often.Larger sets that often combine several Japanese releases.

The artwork is usually shared, so the same illustration exists in both languages as two separate cards with separate print runs.

02

Gem rate and population

Because Japanese cards tend to leave the factory in better condition, a larger share of them grade a 10. A higher gem rate means the 10 is less scarce against the 9, and the PSA 10 premium on a Japanese card is often narrower than on its English counterpart. For vintage English holos, where a 10 is hard to get, the premium can be very wide.

03

Which is worth more

There is no rule, only tendencies. English cards are collected by a larger audience, and vintage English 1st Edition holos in high grade are among the most expensive cards in the hobby. Japanese cards lead where the card exists only in Japanese or was released there in a more limited way.

The only reliable answer is the sales of the exact card in the exact language at your grade. A Japanese sale is not a comp for an English card, or the reverse. How much is my graded card worth? sets out the method.

04

Cards that exist only in Japanese

Many of the rarest Pokémon cards were never printed in English: tournament trophy cards, magazine and contest promos such as the Pikachu Illustrator, vending machine series and regional campaign cards. For these the Japanese market is the whole market, and populations can be counted in dozens or fewer.

05

How Assetra treats language

Each language is a separate card with its own page, sales ledger, population and market cap. Japanese sets are listed under their own names, and a set page can be filtered by language where a set was printed in more than one. Browse both from the Pokémon price hub or the set rankings.

About this article

Written and checked by Assetra. Prices and populations come from completed sales and the graders’ population reports as recorded in Assetra’s ledger; see how Assetra builds its figures. Spotted a mistake? Tell us.

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Japanese vs English Pokémon Cards: Value Compared · Assetra